PUMA and AC Milan Reveal 2620/27 Away Kit Inspired by Athens
Global sports brand PUMA and AC Milan have unveiled the new 2026/27 Away Kit. Classic white, the colour of the biggest occasions. A jersey that embodies the Club’s winning mentality: the resilience of those who turn every setback into the momentum to rise again and return to winning ways.
It is a mindset that transforms every setback into a new starting point – an idea AC Milan fans have distilled into a single phrase: “Dopo Istanbul c’è sempre Atene” (After Istanbul, there is always Athens). Printed on the back of the collar, these words connect those who experienced the light of Athens after the darkness of Istanbul with the new generations who now carry that legacy forward.
The face and voice of the campaign is Filippo Inzaghi, a key figure of the 2007 final and, throughout his wearing the AC Milan shirt, the very embodiment of the Club’s winning attitude. His role is to remind AC Milan fans across generations, in Milan and around the world, of a truth that needs no further proof: for those who truly believe, after Istanbul, Athens always follows.
Every element of the kit reinforces this message. The golden details and the laurel wrapped around the badge speak of a history of success that the Club intends to keep writing on the pitch. That never-surrender attitude takes shape in the modern Greek inscription “Δύναμη Ψυχής” (Dýnami Psychís, “strength of spirit”) inside the collar of the Authentic jersey and in the phoenix wing that emerges from the fabric’s weave. The symbol of a journey that never ends, and that grows stronger with every new challenge.
Dominique Gauthier, PUMA VP Teamsport said: “The story this shirt tells is one of the most powerful in European football. Athens 2007 lives in the memory of every Milan supporter, and we wanted this kit to carry that spirit forward. The phoenix wing, the laurel, the inscription – every element has a reason. We are proud to have created something that honours what this club has proven it is capable of.”
Maikel Oettle, Chief Revenue Officer of AC Milan, said: “Every element of this jersey embodies the identity and mentality that have defined this Club for more than a century. White is the colour that has carried that identity onto the world stage for generations, and wearing it today means carrying forward a story that is still being written. It means belonging to something that connects those who experienced our greatest nights with those who inherit that legacy.”
The Authentic jersey is constructed with PUMA’s ULTRAWEAVE fabric, an ultra-lightweight, precision-woven performance material engineered for unrestricted movement, combined with dryCELL and ThermoAdapt technologies to manage sweat and regulate body heat. The Replica jersey brings the same identity to the terraces and the streets, pairing the match-worn aesthetic with everyday wear, made with RE:FIBRE technology – 95% recycled polyester sourced from textile waste.
The 26/27 AC Milan Away Kit is available from 21 July at PUMA.com, PUMA Retail stores, Totalsports, Studio 88 and Sportsmans Warehouse. Price R1499.