The Launch of the Thuso Phala Foundation on 14th February 2025
Thuso Phala Foundation, in partnership with Westrand GWM Dealership, has created a platform that will afford young and upcoming youth an opportunity to develop, nurture and enhance their careers with the intention of inspiring them to become better people.
February 14th is traditionally associated with Valentine’s Day and love, which then manifests itself as an opportunity to showcase love and care for marginalized communities, such as people with physical challenges.
Thuso Phala Foundation choose to launch their initiative on the 14th of February so as to differentiate themselves from the mainstream, conventional celebrations while still operating within the confines of the day’s cupid celebrations, leveraging its existing cultural significance to draw attention to their cause of a key social integration of people with physical challenges.
Thuso Phala Foundation approach could be seen as a non-conformist, where they are taking a familiar day of couples love and repurposing it to highlight an important social issue, as they want to create a unique narrative that challenges the traditional notions of Valentine’s Day while still acknowledging its cultural relevance.
By deviating from the traditional Valentine’s Day celebrations, Thuso Phala Foundation would like to generate more interest, attention, and participation. This initiative targeting the very specific day will help them reach a broader audience and create a sense of familiarity and a unique and memorable experience for their audience. This is only the beginning of the many programs which they, as the Thuso Phala Foundation, will be rolling out in giving back to the community which raised me.
Benefits of Thuso Phala Foundation launch and its celebrations:
Programmes are two-dimensional in the sense that it will cater for both children with disabilities and life streams.
To raise awareness and draw attention to important social issues and promote awareness, as this will help encourage critical thinking by challenging traditional narratives and fostering reflection.
The launch is intended to lead the creation of new traditions and cultural practices that promote positive social change, to destigmatize and help with the social integration of people living with disabilities.
- Mentorship and Life Skills Development
- Community Engagement and Awareness Campaigns
- Drone Pilots
- Parent & Player
- Players Stokvel
- Life after Football
- Health and Wellness
- Soccer Tournament (un-17)
- Substance & Alcohol Abuse
- Train a Trainer