PUMA and Manchester City Transform Hong Kong Harbour for 26/27 Away Kit Launch
Last night, PUMA and Manchester City took over Hong Kong Harbour for the global launch of the 26/27 Away Kit – an iconic harbour-side activation that brought the Built for This City campaign to life in front of one of Asia’s most recognisable skylines.
The reveal took place on a floating vessel converted into a football pitch, with Manchester City players and legends on site throughout the evening. Local fans, media, influencers, and football communities were brought together for a community tournament on the pitch, with trophies and player access creating an experience that went well beyond a traditional kit launch. The Hong Kong skyline provided the backdrop; the bee, as ever, provided the identity.
The activation marks the first stop of Manchester City’s Asia pre-season tour and the opening chapter of a wider campaign that continues in Seoul from 5–9 August, where PUMA and Manchester City will host a series of activations at the MAN CITY HOUSE BY PUMA, including a player appearance, a PUMA x Man City Football Clinic, and open training sessions with local media and communities.
The 26/27 Manchester City Away Kit is available now at PUMA.com, PUMA Retail stores, Totalsports, Studio 88, Sportsmans Warehouse and Takealot.