Today, adidas and Arsenal unveil the new third kit for the 2023/24 season, celebrating a retro style from the 1980’s.
Sporting a mineral green base with collegiate navy shoulders and off-white stylised crest and sponsor logos, adidas and Arsenal have reinvented a cult classic fit for the present day. This celebration of a unique kit, expressed through minimalism, delivers an eminently wearable collection fit for the supporter in the stadium and at home and the player on-pitch.
With the men’s and women’s teams gunning for success in the UEFA Champions League this season, the kit is launched with an accompanying film that brings continental style to the streets of Islington. Declan Rice, Jurrien Timber and Leah Williamson are among those who feature in the film that takes in some recognisable landmarks near Emirates Stadium.
Inigo Turner, Design Director for Football Apparel at adidas said: “Given the depth of Arsenal’s kit archive, looking to the past is always an inspiring place to start when designing something for the supporters of today. The iconic green away shirt from the 1982/83 season was a one-off and this modern-day expression of this classic blends fashion and football seamlessly. As these worlds continue to collide, we’ve looked to create a kit that is, first and foremost, primed for performance offering the best for the athlete, while also being an eye-catching fashion statement that supporters are proud to wear at matches and away from the stadium.”
adidas’ latest performance innovations are built into the design to ensure athletes are supported in the demands of today’s game. The on-field version of the shirt is constructed with HEAT.RDY technology, optimised to keep players feeling comfortable while performing on the biggest stage. While the replica version of the kit features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry.
Both versions of the shirt have been made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024.
The new kit will be worn by both the men’s and women’s teams across the Premier League, Women’s Super League, domestic cups, and the UEFA Champions League. It is currently set to be worn on pitch for the first time by Arsenal Women on October 22nd when they take on Bristol City away in the Women’s Super League. Depending on the draw, it could be worn as early as September when the men’s team return to UEFA Champions League action.
Available via adidas stores, Juventus stores, selected retail stores.