Juventus & adidas unveil 2026/27 Home Jersey: Tradition Reinvented
Today, adidas reveals the new Juventus Home Jersey for the 2026/27 season, a design that honours the club’s unmistakable identity while reimagining its most iconic elements through a refined, modern lens.
Rooted in Juventus’ rich history, the jersey features a bold black-and-white vertical stripe execution – a timeless Bianconeri signature that has defined the Club for generations. For the 2026/27 season, the stripes are reworked with precision spacing and clean geometry, delivering a confident, contemporary expression that feels as relevant today as it was in the club’s earliest European success.
A classic polo collar elevates the jersey, drawing inspiration from historic Juventus kits worn by club legends and reinforcing the elegance that has long been synonymous with the team. Subtle gold accents across the adidas performance logo, club crest and numbering add a premium finish.
Designed for high-performance football, the jersey is constructed using lightweight, body-mapped 3D engineered fabrics that enhance fit, comfort, and freedom of movement. adidas’ latest CLIMACOOL+ technology ensures advanced sweat-wicking properties to keep players cool and dry, while strategically placed mesh zones enhance airflow and breathability throughout the match.
The 2026/27 Home kit is completed with white shorts featuring coordinated gold detailing and black striping accents, paired with white socks finished with black and gold elements to deliver a cohesive on-pitch aesthetic that is unmistakably Juventus.
The new Juventus Home Jersey will be available from today via selected adidas retail locations, and online at adidas.co.za.