Charmaine Benjamin Celebrates Orlando Pirates Store Relaunch in Soweto

In an interview with DISKI FANS, Charmaine Benjamin, Head of Retail for Old School, shared her excitement as she celebrated the official relaunch of the Orlando Pirates merchandise store at the Orlando Amstel Arena in Soweto. Benjamin described the moment as a proud milestone for the club and its supporters.

Benjamin emphasised that the reopening brought the soul of the Pirates’ merchandise back to its spiritual home in Soweto. For her, the relaunch was not just about retail—it was about reconnecting the brand with its roots at eS’Godini, a place that holds deep meaning for the Sea Robbers and their loyal fan base.

The relaunch drew hundreds of passionate supporters, who gathered to celebrate the Pirates’ heritage and identity. Benjamin highlighted the high fan engagement, noting how the atmosphere reflected the unity and pride that the club inspires.

Benjamin revealed that the project involved a month of buildup and two days of intensive setup leading up to the grand opening. She described the ribbon-cutting ceremony as the most incredible part of the process, symbolizing both the hard work invested and the joy of unveiling the store to the public.

The relaunch was designed to strengthen the bond between the club and its supporters. Benjamin explained that the store offers more than merchandise—it provides a dedicated space for fans to connect with the Pirates’ identity, celebrate their passion, and feel part of the club’s journey.

Inside the newly opened store, fans can explore a wide range of official merchandise, including replica kits, training gear, lifestyle apparel, and accessories. The retail space blends tradition with modern design, ensuring that supporters experience both nostalgia and innovation when engaging with the Pirates brand.