Global sports company PUMA and treble winners Manchester City have today launched the 2023/24 Manchester City Away kit – which celebrates the industrious beating heart of Manchester and the people who make it happen.
Just like the city itself, the new jersey is made a ‘bit different’. Manchester is renowned for its industrial era, its history, and its heritage. The new Away kit draws inspiration from the towering mills, buzzing warehouses and industry of the city. The all-over tonal graphic print gives the shirt a retro feel and draws inspiration from archival weave patterns from Manchester.
To complement the classic white base, the shirt utilizes accent colors that honor the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats, in Manchester. The inside neck also features a symbolic representation of the factory skyline of the city. The jersey ensures Cityzen’s represent their team and the city where it all began – from the streets of Manchester to Europe’s biggest stage.
“We wanted to design a kit that was fit for champions”, said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel. “The jersey combines modern design elements with nods to the city itself, resulting in something that truly resonates with those that wear it, whether that’s on the pitch or in the stands. The jersey is powered by Manchester – combining industrial colors with a traditional collar that really gives a progressive but classic style.”
Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season. Both our Home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying Third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again. As we launch our Away kit today, we hope that our fans love the inspiration and design of this kit too.”
The new Authentic jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond – no matter the time, pitch, or place. Both jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future.
To celebrate the launch of the new Manchester City Away kit, custom Octane and Fennec decals based on the new Manchester City Away kit design, PUMA themed wheels and a PUMA player banner will be available in the popular sports action game Rocket League from 24 August through to 5 September.
Manchester City will debut the new Away kit in their opening League game away at Burnley FC on 11 August 2023.
Celebrate the heart of Manchester with the 2023/24 Manchester City Away kit available from 10 August at PUMA Retail stores, PUMA.com, Sportsmans Warehouse and Totalsports. Price R1199 and R1099 for Junior.