Today, adidas reveal the Juventus third kit for the upcoming 2023/24 season. Taking its inspiration from the industrial revolution in Turin, the new kit celebrates this critical period in the establishment of this city, and its architecture.
As an homage to the incredible architecture found across Turin, the new jersey incorporates a ribbed knit pattern, selected to reflect the textures and surfaces found across the famed structures of this great city. A base colour of charcoal – a tone inextricably linked to the industrial heritage of the city – completes the look.
The nostalgia continues with the charcoal base also chosen in celebration of a long line of legendary Juventus goalkeepers – imitating the colour that has become synonymous with their jerseys over the years. The use of an outfield kit to do this creates something unique, that puts these icons of the club at the heart of the action in the outfield.
The design is given a retro finish with a black Henry buttoned collar as well as the famous adidas three stripes along each sleeve in grey.
The on-field version of the shirt is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. The kit version for fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.
Both versions of the jersey have been made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024.
Available via adidas stores, Juventus stores, selected retail stores.